Our culture
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Logo interpretation

The LOGO is made up of Chinese, English and graphics, with blue and red in the  background. Blue means the breadth of mind and red the symbol of fire. Shenjian in Chinese and English (SJ) denotes two meaning: Shenjian originates from the Rocket Force of PLA of China and have the struggling spirit of a swift and brave characteristic. The whole graph consists of the earth and the rocket, in which the earth means the united and earnest attitude and the international vision; the rocket symbolizes the efficient execution and determination for exploring and innovating.

Brand influence

Improve Shenjian brand value to a world-leading lelvel in four degrees (brand awareness, reputation, loyalty and influence) by 2024 through technical innovation, market share and profitability. Continue implementing Shenjian brand structure, optimizing brand communication system, strengthening brand publicity.

Committed to providing integrated solutions so that Shenjian’s green products can go into thousands of households through our partners.
Creat a world renowned brand for centuries
Core values
Cooperative, pragmatic, innovative and enterprising
  • Operation concept
    professional & focused, sincere & honest
  • Innovative concept
    featured on superior combination of quality, price and service
  • Service concept
    customer first, fast & efficient, win-win cooperation
  • Brand concept
    persistent improving for excellence
  • Talent concept
    combine political integrity with professional competence
  • Safety concept
    people first
  • Learning concept
    advance with the times in a pioneering spirit
  • Work concept
    dedicated, cooperative, pragmatic and enterprising